Brinker’s Jewelers is one of the region’s leaders in the luxury jewelry industry. Through information architecture research, I updated their menu navigation to expand and highlight the products and services that they offered. Through this strategy they were also able to capture more organic traffic through creating more product category pages, compared to before where only high level product categories existed. As part of their ongoing marketing strategy, annual content such as these holiday gift guides and other promotional assets were create using Adobe Creative Suite software.
Information Architecture and Menu Design
Valentine’s Day Gift Guide
Holiday Gift Guide
